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How to effectively use push notifications to build a loyal customer base?

06.05.2013 , Mobile app

Mobile marketers and app developers have a plethora of options when it comes to engaging with their app users - SMS, Passbook, Push, in-app alerts and many more. The dilemma has always been how to use each of these channels effectively to build a loyal...

How to choose your mobile technology partner

06.02.2013 , Mobile app

Currently, Smartphone sales are peaking. As a result, many corporate were trying out their hand in mobile to acquire more customers. Taking this as cue, many companies and freelance app developers foray into mobile application development. As a common pitfall, clients select their technology vendor...