Things to focus on mobile apps for startups
Start-up companies need to utilize the latest of the technologies to woo customers. Irrespective of the type of business, all start-up companies should convey their mission and vision to their prospective clients in a crisp and clear manner. It is true that there are a number of marketing tools out there that has the ability to convey messages in a crisp and clear manner. However, mobile apps are versatile tools that have the power of the web and the long lasting effect of brochures combined in them. A mobile app for the start-up company can quickly earn much popularity and customers for it. If yours is a start-up company and you are planning to develop a mobile app for your company, the following are some of the import points to note.
Market analysis
Whatever your business is, market analysis should be the first and foremost step before initiating any action. Unlike mobile sites, developing a mobile app is quite expensive. Unless you have a thorough understanding of the market and the target audience, you cannot expect ROI from your app. Apart from surveying the target audience, it is a good idea to do your research on mobile app developers so that you can hire the right at the right time. Although there are a lot of mobile app development companies out there, only a handful of them are really capable and reliable.
Suitable platform
Although android and iOS platforms have dominated the current mobile world, there are a number of other platforms that are doing well in certain areas. For instance, BlackBerry still remains the favorite of executives and Windows is preferred by IT companies that focus on collaboration. You need to analyze your prospective clients and find out the right mobile platform for your app development. It is also a good idea to develop a cross platform mobile app or a hybrid app that can run on multiple mobile operating systems. If you are naïve in this area, do not hesitate to approach a mobile app consultant.
Aesthetic appearance
Mobile apps are applications that need to be installed on the user’s device. Often they remain on the home screen. Unless your mobile app has an impressive icon, the user may not like it on the home screen. Lackluster mobile apps in spite of their useful features and functionalities often end up in app graveyard. In simple words, users may not uninstall the app, but it gets behind the several other apps and remains unused in the user’s device. Aesthetically designed mobile app on the other hand tempts the user to open it and navigate the various features and functionalities. A prospective client would spend more time on an aesthetically designed mobile application.
Quick download and easy installation
Generally, all mobile users are impatient, when compared to users of desktop computers or laptops. This is why app stores insist on quick download time of apps distributed through them. Care must also be taken to ensure that there are no errors in app download. One other area that needs to be given attention is the installation of the app. It is not unusual for businesses to collect vital information from the customers during installation of the app. However, the app of start-up companies should not venture into these data collections during installation. The required data should be collected at a later stage, when the user starts using the app.
Content variety
The capabilities of mobile app are simply awesome. Apart from the textual content that explains your vision and mission, you can utilize other types of content including videos and images in the mobile app. Video tutorials impart better understanding and knowledge about your services and products than textual content. The right graphics and images along with crisp textual content will have a great impact on your potential clients. Even if you are not intending to provide videos in the beginning, it is all right to have a provision in the app so that you can utilize it later.
Branding components
Mobile app is an excellent tool for branding. Although branding may not be the initial goal for a startup company, it comes as a fringe benefit of acquiring a mobile app for the business. This is why it is important to get attractive icons, logos and impressive textual content to be displayed in your mobile application. Mobile app not only remains on the home screen of the app user, but it can also remind the user of your products or services when they are in need of them. It is essential to incorporate components that would be beneficial in the long run.
Shareable options
Start-up companies need exposure more than anything else. Entrepreneurs should not leave any stone unturned to get the necessary exposure for their start-up firms. Mobile apps have the ability to go viral when the shareable options are evoked. People love to share their experiences and thoughts over social networking sites. Integrating social media sites, such as Facebook or twitter with the mobile app enables users to share it with their friends and family. Integrating social networking websites with the mobile app can quickly spread the word to a large number of potential customers.
Include a fun factor
There’s no doubt that mobile applications are serious tools that aid in the growth of a business. They not only serve as a branding tool, but they are also perfect marketing tools that can greatly increase the conversion rates. However, it is a proven fact that martinets often achieve the bare minimum in their ventures. Mobile app is all about freedom and fun. It is all right to include the fun factor that would do great good to your business. Simple games related to your themes, loyalty rewards, and puzzles that educate your target audiences will really escalate the image and performance of the app.
At Innopplinc, we are adept in developing iOS and android applications for a variety of businesses. We also have good experience in developing hybrid mobile apps. If you are looking for a reputed and reliable mobile app developer, you have landed on the right place. Feel free to chat with our Los Angeles mobile app developers regarding your app needs.