What makes a mobile app go viral?
The question may seem to be simple, but it is quite difficult to answer. Although there are no time-tested ways to gain quick popularity for mobile apps, it is possible to realize the dream of going viral by adhering to certain principles. If you ask a mobile app consultant or an expert mobile app developer, you would get hours of explanation on the themes, functionalities, features, loading time, problem solving capabilities, simplifying tasks, and user engagement. It is true that focusing diligently on these aspects will make the mobile app highly successful. However, delivering all that users need can only play a part, and being perfect in all these aspects alone will not make the app go viral.
There a number of apps in both android and iOS app stores that have been meticulously crafted with utmost care and yet remain unnoticed by users. Promotion of the mobile app has a major role in gaining popularity for the app. App owners follow several promotional tactics when it comes to promoting their apps online. The first and foremost method is App Store Optimization (ASO). ASO is in many ways similar to Search Engine Optimization (SEO). Experts in ASO use keywords and phrases related to the theme of the app and optimize it in such a way that the app shows up in search results for relevant keywords.
Promoting it online using dedicated websites, banner ads and in app ads can also help the app go viral. However, one of the most effective ways to get the most downloads for your app is publicizing it in the social media networks. One good example is the ‘YO’ app. According app marketing experts ‘YO’ app is the world’s stupidest app attained more than a million downloads within four days of its launch. The one man that made the YO app go viral is Robert Scoble. Robert Scoble is a well known blogger and technical evangelist with nearly 600,000 Facebook fans, and his single post on the app was the reason behind the popularity of the app. If you are looking to promote your apps or market them get ideas from our iPhone app development team.