Innopplinc – Blog

What You Missed This Week

The innovations associated with the recent mobile trends are exhilarating! It’s amazing how the human brain can conjure such brilliance equating to such discoveries.                     Scrutiny on Amazon E-Books Sales In Europe The European Commission has opened up a formal investigation on Amazon for a certain clause mentioned...

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Retail Marketers, Go Beacons!

True to the title, beacons are truly taking the retail world by storm. For the uninitiated, Beacons are wireless device that could be installed at stores that pushes notifications via consumers’ smartphones and tablets with personalized offers, discount, deals or coupons. The consumer will have to...

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Magic of Push Notification

If you are not using push technology beware you are missing an opportunity in reaching your targeted audience. With spam filters capturing much email marketing messages, email has become immune among consumers. Well, when it comes to text messaging consumers are often reluctant to give...

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